LigneaVillas—avisualpipelineforapremiumtimberbuilder
For a builder of premium timber villas we run the visual pipeline end to end — renders per home, a product-grade site, a CMS the project team actually opens.
- Renders delivered in one cycle
- 48+
- Launch time per new home
- 10 min
- Markets localised end-to-end
- 3
- Unified visual + product pipeline
- 1
The brief
Lignea designs and builds modern timber-frame villas for private clients. Every new home needs renders for pre-sale marketing, a listing on the site, and a lead flow for enquiries. They had a talented architecture team, slow visualisation turnaround, and a dated site that hid the best projects behind dropdown menus.
What we built
A pipeline, not a one-off redesign. Renders generated per project from the architects' base models — we own the visual side so they stay focused on the design. A site organised around projects, not brochures: every listing has a hero render, plans, specification and availability. A minimal admin where the project manager launches a new home in ten minutes instead of a week. Lead form tied to HubSpot with stage tagging.
What it runs on
Nuxt 4 + Directus for the CMS, Cloudinary-backed image pipeline for high-resolution renders, HubSpot integration for leads. Hosted on Vercel. Multilingual from day one — listing copy localised for each market, hero copy curated by the team.
Why it works
Visualisations and the site run on the same schedule. No more "renders are ready but the site isn't". When a property goes to pre-sale, it's on the site the same morning with full specs, 3D walkthrough and an enquiry form that lands directly in the sales CRM.
A few recent projects
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Ready when you are
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